How not to write your headlines

by hexacoto

ibtuk

From the International Business Times UK site. Apparently IBT UK is a franchise of IBT Media, and that there are multiple IBT’s all around with no editorial links with each other. There’s IBT Australia, India, UK, and the vanilla IBTimes.com, based in New York. As someone who just wrote about this topic, I can tell you what is wrong with this headline.

Argentine President Fernandez did make a tweet that played on racist Chinese stereotypes while she was in Beijing, but she did not say that the “country’s stupidity is toxic.” What she did say was that her tweet, that so many Western media had jumped on and gotten outraged about, was so highly ridiculous and absurd that it could only have been construed as “humour,” or else it would have been a very toxic tweet — which was definitely not her intention.

I mean, she’s in Beijing trying to get the country to invest money in her ailing economy! While her tweet was ill-advised, it was definitely not ill-intentioned, and that IBT UK’s headline is the statement that is truly “toxic.”

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