Umbrella innovation

by hexacoto

Looking at the umbrella, when was the last time any real innovation has been done to it? You open it, and it shields you from the rain; it’s about as innovative as sliced bread. It seems as though it is a product that can be improved no further. But the Japanese has come up with an innovation to make it better:

After using an umbrella, folding it up, one usually has a wet umbrella that might get one’s own bag or pants wet holding it close. Japanese product design firm H Concept has unveiled the: UnBRELLA, an inverted umbrella. Closing the umbrella by inverting it, only the dry part is exposed. The umbrella even stands on its own when not in use!

From Spoon & Tamago,

“It’s been nearly 10 years in the making since I originally conceived the idea,” revealed Hiroshi Kajimoto, the industrial designer who spent roughly a decade improving the umbrella. “I’ve finally created the UnBRELLA – an upside down umbrella truly required upside down thinking.”

The question is, will people be willing to pay for innovation? The new umbrella – slated to go on sale February 2014 – costs 9450 yen (about $95).

The question is: will it withstand the crazy winds of New York City? If the winds blow hard enough and it inverts, is it considered broken?

phot001-654x435[1]

phot01[1]phot02[1]

phot05[1]

Advertisements